Profiting
through Skills.
Profiting through Skills is a high profile awareness raising campaign designed to encourage Cumbrian businesses to take advantage of funding to train and upskill their employees.
Developed on behalf of the Cumbria Growth Hub and the Edge Partnership, SLJ Media created and managed a fully integrated campaign which included Countrywide TV and Radio advertising, a stylish B2B magazine mailed directly to businesses, a dedicated website, bus and poster advertising and an extensive Social Media campaign.
![Profiting through Skills logo](../../../images/work/PTS_LOGO_Black.png)
![Profiting through Skills website](../../../images/work/dc_pts_img1.jpg)
![Profiting through Skills TV Advert](../../../images/work/dc_pts_img2.jpg)
![Profiting through Skills Brand](../../../images/work/dc_pts_img4_(620).jpg)
![Media Partner logos](../../../images/work/dc_pts_img5.jpg)
![Profiting through Skills on iPad](../../../images/work/dc_pts_img3.jpg)
![The Hub Magazine](../../../images/work/dc_pts_img6.jpg)
Because it draws upon our key strengths and trusted position among Cumbrian businesses, the Campaign is a perfect fit for the Growth Hub…
![](../../../images/work/cbgh_quote_bg.jpg)
![Magazine Case Study spread](../../../images/work/dc_pts_img8.jpg)
![Magazine spread](../../../images/work/dc_pts_img9.jpg)
![Nina Oxley, Marketing Manager, H&H Group](../../../images/work/dc_pts_img10_(620).jpg)
![Mike Smith, Gen2](../../../images/work/dc_pts_img11.jpg)
![Neil Robinson, Director, Tyson H Burridge](../../../images/work/dc_pts_img13.jpg)
![Profiting through Skills advert design](../../../images/work/dc_pts_img12.jpg)
![Profiting through Skills Billboard design](../../../images/work/dc_pts_img14.jpg)